Turn complex expertise into predictable sales

Strategy, positioning, outreach, and sales execution — tailored for complex B2B services.

Trusted by B2B companies across FinTech, SaaS, AI, Cloud, HR-tech, and Web3

Watchers
PitchBob
Appbooster
Uprising
Streamiverse
Cardoo
Yolwise
Watchers
PitchBob
Appbooster
Uprising
Streamiverse
Cardoo
Yolwise
Watchers
PitchBob
Appbooster
Uprising
Streamiverse
Cardoo
Yolwise

From strategy and positioning to outreach and deal execution

Strategy, Positioning, Market Entry

Define what to sell, to whom, and how to win

  • ICP definition & audience segmentation
  • Value proposition & messaging
  • Go-to-market strategy (new markets, international expansion)
  • Customer development (CustDev, interviews, hypothesis testing)
  • Strategic B2B marketing

Sales System and Infrastructure

Build a scalable foundation for sales

  • Sales process design (lead → close)
  • CRM setup and funnel architecture
  • Tools selection and integrations
  • Automation and workflows
  • Financial planning for sales growth

Lead Generation and Outreach

Get in front of the right clients

  • LinkedIn lead generation
  • Cold email outreach
  • Upwork sales systems
  • Lead research & qualification
  • Appointment setting
  • Copywriting (messages, sequences, offers)

Execution and Growth

Turn outreach into revenue and build internal capability

  • Sales calls and deal support
  • Account management and client experience
  • Sales team setup and hiring
  • Mentoring and training sales teams
  • Technical consulting for teams
  • Assistants for operational support (EN-speaking, tech-aware)

Not sure where to start?

Outreach Tech Stack (2026 Edition)

A curated list of tools we actually use for LinkedIn, cold email, automation, and lead research

Case Studies

Sales work shipped, in the wild

Real campaigns we ran for B2B companies across FinTech, AI, Web3, luxury, and logistics

Testimonials

What it's like to work with us

Real feedback from teams we helped build and scale their sales systems

  • ItSells helped us approach international growth in a structured and strategic way. By 2026, my calendar included not only high-quality client meetings, but also invitations to ecosystem opportunities — from jury roles to speaking and mentoring engagements, including Vienna Design Week and the Royal College of Art. A thoughtful team that understands how to work within complex, high-end markets.

    Aiya Lisova

    Founder, Aiya Bureau

  • ItSells brought a structured approach to our outreach and were very transparent throughout the process. We appreciated their communication, detailed feedback, and willingness to test and adapt based on results. A reliable team to work with on complex sales initiatives.

    Efim Kolodkin

    Co-Founder, Uprising Studio

  • We've been working with ItSells across both event outreach and ongoing lead generation, and they consistently bring in high-quality meetings. Their work has contributed to new conversations that turned into deals and long-term relationships. A reliable partner for building a strong sales pipeline.

    Yana Barden

    Co-Founder & CEO, Watchers

  • Kristina helped us rethink and structure our outreach, from tools and messaging to the overall process. With her support in implementation, we were able to generate more qualified conversations and move into meaningful negotiations. A highly practical and knowledgeable expert.

    Marat Yunusov

    Co-Founder & CEO, Cyber Security Depo

  • ItSells played a key role in building and scaling our partnerships across Europe. Their structured approach to outreach helped us significantly improve partner response rate, by ~60%, while expanding into new markets. A reliable partner for growth and international expansion.

    Jesper Algaard

    Founder & CEO, Venn

Meet the Team

The people behind ItSells

  • Kristina Tertyshnikova

    Kristina Tertyshnikova

    Sales Strategy and Complex B2B Deals

    10+ years in B2B sales and international markets. Helps companies sell complex IT services and enter new markets.

    LinkedIn →
  • Kate Marchuk

    Kate Marchuk

    CMO & Co-Founder

    The girl who feels the vibe to create the TOV and environment so that everything feels natural.

    LinkedIn →

Let's talk

We'll look at your current setup and show how to generate more qualified meetings and deals